Bas van Koll
About Me
MetLife Customer Experience Team's objective is to bring the organization up to speed with design thinking and re-envision their customer experiences across the globe. To become the trusted insurance partner that helps navigate people's changing world, MetLife has to move the brand experience from customer touchpoints to customer experience led
Participants are provided with best practices inside and outside the category, customer journey map, and persona before the workshop. That way they come in prepared of what is expected from their participation and the design challenge they will be working on. Each workshop will have its own challenge that generates ideas that are differentiated, actionable and deliver a more connected customer experience.
Three questions help participants turn these inputs into impactful experiences. By identifying deeper emotional needs, they are able to come up with connected and experiential ideas, and the need for differentiation requires taking a more creative look at the competition and MetLife's CX principles.
MetLife is looking to organize twelf workshops over the course of a year. Each workshop will have twentyfive participants. One Design thinking workshop kit is designed for a group of five participants. The kit exists of three sets of worksheets covering the examine, ideate, and experiment phases of the workshop.
